Marketing Efficiency Analysis
At Global EDU Partners, we specialize in providing all businesses with detailed, comprehensive marketing audits across all paid channels. Our audits are designed to uncover insights into what’s performing well, areas that need optimization, and what requires a strategic overhaul. Our goal is to empower businesses to maximize their return on investment by refining and aligning their paid marketing efforts for peak performance.
Once we have completed the audit, we will provide a comprehensive presentation to you. Your organization can choose to have your own in house/agency teams implement changes or can have Global EDU Partners take on this process.
- Paid Search Audit (e.g., Google Ads, Bing Ads)
- Account Structure & Organization: Review campaign hierarchy, ad groups, and keyword segmentation.
- Keyword Analysis: Assess keyword relevance, performance, match types, and negative keywords.
- Ad Copy & Creative Review: Evaluate ad copy effectiveness, use of call-to-actions, and alignment with audience intent.
- Ad Extensions Utilization: Check for the proper use of site links, callouts, structured snippets, etc.
- Bid Strategy: Analyze bidding strategies (manual vs. automated) and their effectiveness.
- Quality Score Assessment: Review factors impacting Quality Score, such as relevance and landing page experience.
- Budget & Spend Analysis: Evaluate budget allocation, pacing, and spend efficiency.
- Performance Metrics: Deep dive into click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
- Geotargeting & Scheduling: Analyze location-based performance and ad scheduling optimization.
- Paid Social Audit (e.g., Facebook, Instagram, Linkedin, TikTok Ads)
- Campaign Objectives & Strategy: Assess alignment between campaign objectives and execution.
- Audience Segmentation: Analyze custom audiences, lookalike audiences, and demographic targeting.
- Ad Creative & Engagement: Review ad visuals, messaging, interactive elements, and performance.
- Budget Allocation: Evaluate budget distribution across campaigns and ad sets.
- Bidding Strategy: Review bidding methods and budget pacing.
- Engagement Metrics: Deep dive into reach, impressions, CTR, engagement rates, and conversion rates.
- Frequency & Ad Fatigue: Analyze frequency metrics to prevent ad fatigue and optimize campaign freshness.
- Affiliate Marketing Audit
- Affiliate Network Analysis: Review network performance and partner relationships.
- Commission Structure: Assess the competitiveness and fairness of commission rates.
- Performance by Partner: Analyze performance metrics by affiliate partner for ROI insights.
- Compliance & Brand Alignment: Ensure partners adhere to brand guidelines and policies.
- Content Review: Evaluate the quality and alignment of affiliate content.
- Traffic Quality Assessment: Analyze traffic sources and quality driven by affiliates.
- Conversion Analysis: Review conversion rates across partners and their impact on overall profitability.
- Attribution & Tracking: Verify accurate tracking mechanisms and multi-touch attribution processes.
- Fraud Detection: Assess any indicators of click fraud or low-quality traffic.
- Communication & Support: Review the effectiveness of partner communications and support provided.
- Optimization Recommendations: Suggest ways to scale successful affiliate relationships and adjust underperforming ones.
how we help
Grow Your Business. Effortlessly
“Together, we can unlock your growth potential. Global EDU Partners brings the expertise to empower your business.”
– Global EDU Partners
GLOBAL EDU PARTNERS
FAQ's
Our marketing audits cover comprehensive assessments across all your paid channels, including paid search (e.g., Google Ads), paid social (e.g., Facebook, Instagram), and affiliate marketing. We analyze account structures, keyword performance, ad effectiveness, budget allocation, engagement metrics, and much more to identify what's working well and what needs optimization.
Typically, our marketing audits are completed within 1-2 weeks, depending on the complexity and size of the accounts being reviewed. Once completed, we provide a detailed presentation of our findings and recommendations.
Yes, your business has the flexibility to choose. You can have your in-house or agency teams implement the recommendations provided, or Global EDU Partners can manage the implementation process to ensure optimal results.
A thorough marketing audit by Global EDU Partners will help your business understand current performance, identify inefficiencies, and uncover new opportunities for growth. This ensures your paid marketing efforts are refined for maximum return on investment, leading to more effective and profitable campaigns. Most companies see a payback in less than 45 days!